‘Sugar Rush’ is back in cinemas after temporary ban

‘Sugar Rush’ is back in cinemas after temporary ban

The movie which was pulled down from the cinemas about a week ago has been reinstated.

Bisola Aiyeola, Bimbo Ademoye and Adesua Etomi Wellignton are three of the popular member of the cast of Jade Osiberu's new film, 'Sugar Rush'. [Instagram/Jade Osiberu]
Bisola Aiyeola, Bimbo Ademoye and Adesua Etomi Wellignton are three of the popular member of the cast of Jade Osiberu’s new film, ‘Sugar Rush’. [Instagram/Jade Osiberu]

The movie ‘Sugar Rush’ is back in the cinema after getting a ban by the National Film and Video Censors Board (NFVCB).

The news was announced by the producer of the movie, Jade Osiberu via her Instagram page on Thursday, January 16, 2020. In her post, she thanked everyone who reached out during the ban. She went on to thank the NFVCB for helping get the movie back in the cinema.

“We got such an outpouring of love in the last week, I couldn’t respond to all the calls and messages but your kind words and prayers were very encouraging ❤️❤️❤️Thank you soo much everyone. Thanks in particular to @alhadedayothomas and the @nfvcb for helping to get us back on the big screen and for the unwavering support of the industry.

“This film is really special, you guys made it special. This weekend is our official opening weekend now 😂😂😝 Take everyone you know to go see Sugar Rush for yourself!!! #SugarRush #SugarRushMovie,” she wrote.

“Sugar Rush” is the latest Nigerian movie to join the exclusive Nollywood N100 million club

The Executive Director of the NFVCB, also issued a statement on the latest development via its official Twitter page. According to the board, after doing its due diligence, the movie has been reinstated back to the cinemas.

The movie was banned by the NFVCB about a week ago because the temporary approval given for the movie exhibition has expired.

The ban…

NFVCB Executive Director, Adedayo Thomas (News Express)
NFVCB Executive Director, Adedayo Thomas (News Express)

The Board offered the explanation following the social media outrage that greeted its decision. The suspension of the movie, which hit cinemas on December 25, 2019, had become a trending topic on Twitter, as Nigerians clamoured for the return of the movie in cinemas with #BringSugarRushback.


“Sugar Rush” is the latest Nigerian movie to join the exclusive Nollywood N100 million club

Reacting to the outrage, NFVCB in a statement on its Facebook page said, ‘Sugar Rush’ was suspended in cinemas because the temporary approval given for the movie exhibition has expired.

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